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It Started With One Tube.

A perfect leave-in styling creme with moisture enriching acai and wheat protein for heat and humidity protection and exceptional frizz-control. Next we added a shampoo and conditioner. In 2015 we launched the new Crack MIST. Four products. Each one infused with the original Crack® formula. Hair care doesn’t have to be confusing or complicated. Our habit forming multi-tasking products provide all you need for the ultimate hair support system. Cruelty free. 100% Vegan. For all hair types. Crazy name. Serious results.